The wait is almost over for fans of the popular Poco X series, as the brand has officially confirmed the Poco X7 series launch date. Mark your calendars for January 9, when the Poco X7 lineup will make its debut at 5:30 PM IST. The series is expected to include two models—the Poco X7 and the Poco X7 Pro.
Familiar Strategy: Rebranded Redmi Devices
As has been the case with previous Poco X-series releases, the Poco X7 series appears to follow a tried-and-true formula of rebranding Redmi devices. According to leaks and renders:
- The Poco X7 is likely a rebranded Redmi Note 14 Pro, powered by the Dimensity 7300 chipset.
- The Poco X7 Pro is expected to be a rebranded Redmi Turbo 4, which is set to launch in China on January 2.
This approach, while not unexpected, ensures that Poco can deliver well-received Redmi designs and specifications to markets outside of China under the Poco branding.
A History of Rebranding Success
Poco’s strategy of relaunching Redmi phones under the X series has been met with consistent demand:
- The Poco X6 mirrored the Redmi Note 13 Pro, and the Poco X6 Pro was a rebranded Redmi K70E.
- Earlier, the Poco X5 series drew from refreshed Redmi Note 12 devices.
This approach is understandable given the overlapping ownership of the Poco and Redmi brands under Xiaomi. It allows Poco to adapt popular devices to different markets with branding that resonates locally.
What to Expect from the Poco X7 Series
Poco X7
- Processor: MediaTek Dimensity 7300 chipset.
- Design: Likely similar to the Redmi Note 14 Pro, with a sleek, modern design.
- Display and Features: Expect an AMOLED display, a high refresh rate, and competitive camera hardware.
Poco X7 Pro
- Rebrand of Redmi Turbo 4: Positioned as the more powerful option in the series.
- Performance: Advanced chipset and enhanced gaming capabilities.
- Additional Features: Premium design elements, larger battery, and fast charging support.