In a surprising development, Poco—the once-disruptive smartphone brand—has shut down its global website ahead of the highly anticipated launch of its Poco X7 5G series in India. The company, known for its affordable performance-oriented smartphones, has started redirecting its products to Xiaomi’s official website, signaling a potential shift in strategy.
Global Website Shutdown: What’s Happening?
As of early January, Poco’s official website has ceased operations in multiple global markets, particularly in Europe. While the website remains live in a few locations, it hasn’t been updated in a while, and the Poco store has also been closed. This has raised questions about the brand’s future. However, it’s important to note that Poco hasn’t officially announced an exit from any market—this move appears to be more of an integration under the Xiaomi umbrella.
To ensure continued availability of Poco devices, Xiaomi has created a dedicated Poco section on its global website, streamlining the purchasing experience for users. Despite these changes abroad, Poco’s Indian website remains active and fully functional, continuing to showcase its latest offerings.
What About Poco in India?
India remains a crucial market for Poco, and the brand is gearing up for the launch of its Poco X7 5G series, including the Poco X7 Pro 5G, scheduled for January 9. Positioned as a midrange flagship, the Poco X7 Pro is rumored to be priced between Rs 25,000 and Rs 30,000, making it a strong contender in its segment.
According to leaks, the Poco X7 Pro could feature an AI-driven temperature control system, offering enhanced performance under heavy usage. The device is likely to be powered by the MediaTek Dimensity 8400-Ultra chipset, delivering impressive speed and efficiency. Camera enthusiasts can look forward to a 50MP primary sensor, promising high-quality photography.
Additionally, Poco is expected to launch two models under the X7 series—the standard Poco X7 and the higher-end Poco X7 Pro. In an interesting twist, rumors suggest that a special Ironman edition of the X7 Pro may also be unveiled, catering to fans of custom-designed smartphones.