Electric cars are no longer an anomaly on Indian roads, but in the world’s third-largest automotive market, they are yet to achieve the kind of widespread acceptance seen in countries like China. Despite a mere 7% penetration of electric cars in India in 2023—compared to 37% in China—industry experts are eyeing 2025 as a turning point for the country’s EV landscape. But why the sudden optimism?
The answer lies in the aggressive EV strategies of India’s top automakers and a growing commitment toward sustainable mobility. Leading the charge are Maruti Suzuki and Hyundai, both preparing to unleash a new wave of electric models aimed at disrupting the status quo. And with competition heating up, the stage is set for an intense showdown between the two giants.
The Battle of the Titans: Hyundai Creta EV vs Maruti Suzuki e Vitara
The spotlight in 2025 will be on the mid-size electric SUV segment, where Hyundai’s Creta EV and Maruti Suzuki’s e Vitara will square off. Both models will be showcased at the upcoming Bharat Mobility Expo 2025 in New Delhi, starting January 17, promising to elevate the EV competition to new heights.
Hyundai Creta EV: A Proven Name, Electrified
Hyundai’s decision to electrify its best-selling Creta SUV is a strategic masterstroke. The Creta EV retains much of the recognizable design language of its petrol and diesel siblings, ensuring familiarity for loyal buyers. Key highlights include:
- Two battery pack options with a claimed range of up to 473 km.
- Fast charging capability, allowing a full charge in 58 minutes via a DC fast charger.
- An alternative 11 kWh wall-mounted charger, which delivers a full charge in about four hours.
- 17-inch low rolling-resistance tyres and eight body color options, adding to its visual appeal.
Expected to be priced upwards of ₹22 lakh, the Creta EV aims to blend Hyundai’s trademark premium feel with practical electric performance.
Maruti Suzuki e Vitara: Affordable Electric Luxury
Maruti Suzuki, known for its dominance in the affordable car market, is stepping into uncharted territory with the e Vitara, which will be sold through its Nexa retail outlets. Designed to directly rival the Creta EV, the e Vitara is expected to come with:
- Two battery pack options and a claimed range exceeding 500 km, offering superior range over its Hyundai counterpart.
- A familiar design inspired by the popular Grand Vitara, with modern electric tweaks to maintain continuity in the product line.
- Competitive pricing in the same ₹22 lakh range, making it an attractive proposition for mid-size SUV buyers.
Tata Motors: The Silent Challenger
While Maruti Suzuki and Hyundai are set to battle it out, Tata Motors may quietly defend its dominant position in the Indian EV market. With a strong lineup that includes the Tiago EV, Punch EV, Tigor EV, and Nexon EV, Tata has already captured a significant chunk of the market. The potential launch of the Harrier EV could further bolster its portfolio, providing a strong defense against the incoming wave of competition.
Challenges Ahead: Affordability, Range, and Infrastructure
Despite the hype surrounding the Creta EV and e Vitara, the pace of EV adoption in India will depend on a few critical factors:
- Affordability: While ₹22 lakh may be competitive for mid-size electric SUVs, many buyers still consider EVs expensive compared to traditional fuel-powered models.
- Range: Claimed ranges of 473 km and 500 km are impressive, but real-world performance will play a crucial role in convincing skeptical consumers.
- Charging Infrastructure: The availability of fast chargers and home charging solutions remains a key bottleneck. Unless infrastructure expands rapidly, large-scale EV adoption will remain limited.