Ather 450
Ather 450

2025 Ather 450 Series Set for January 4 Launch: Magic Twist Feature Headlines Key Upgrades

Ather Energy is gearing up to launch the 2025 iteration of its flagship electric scooter, the Ather 450, on January 4, 2025. The announcement has stirred excitement among electric mobility enthusiasts, as the updated model promises to enhance the rider experience with several innovative features, most notably the ‘Magic Twist.’

Ather 450
Ather 450

What to Expect from the 2025 Ather 450

While Ather Energy has confirmed that the 2025 Ather 450 will be an evolution of the current model rather than an entirely new product, the updates aim to solidify its position as a leader in the Indian electric two-wheeler market. Here’s what we know so far:

Magic Twist: A Game-Changing Feature

The standout upgrade for the 2025 Ather 450 is the introduction of the ‘Magic Twist’ feature, previously seen on the Ather 450 Apex. This innovative system replaces traditional braking with a throttle-controlled mechanism, allowing riders to twist the throttle forward to accelerate and twist it backward to slow down or come to a complete stop. This promises a more intuitive and seamless riding experience, particularly for urban commuters navigating stop-and-go traffic.

Refined Design and Performance

Although the 2025 Ather 450 won’t be a complete redesign, subtle tweaks to its aesthetics and ergonomics are expected, keeping the scooter modern and competitive. Performance upgrades could include improvements in range, battery efficiency, and motor performance, ensuring that the 450 series continues to set benchmarks in the segment.

Enhanced Software and Connectivity

Ather Energy is known for its advanced connected features, and the 2025 model will likely build on this legacy. Expect updates to the Ather App, enhanced dashboard functionality, and possibly new smart features designed to integrate seamlessly with the rider’s lifestyle.